嘉人嘉人Marie Claire使得它在零售大通过许可

从一本杂志开始,法国时尚品牌嘉人嘉人Marie Claire具有一套标准,同时扩展到各个环节,生活方式是其中之一。其在印度的零售segme产生涟漪......
嘉人嘉人Marie Claire使得它在零售大通过许可

从一本杂志开始,法国时尚品牌 嘉人Marie Claire 而扩展到各个环节,生活方式是其中之一已设定的基准。其在印度的零售市场产生涟漪,品牌正在印度市场上豪赌。启动:法国品牌,跨越全国28个市场,啮合并与世界各地的90名多万妇女所连接。作为一本杂志,嘉人嘉人Marie Claire是真正贴近妇女和品牌遵循与现代妇女及其福祉的愿望沿着去的口头禅。

享受亲密的读者到14万层妇女在世界各地的读者,品牌热切翻译其传统生活方式段在印度。 品牌授权 是一个这样的区域,其中 嘉人Marie Claire 这里是真正的雕刻一个利基为自己。那是在2015年初,该品牌标志着印度并肩的地方代表布拉德福德许可证印度进军。下调至目前的品牌具有添加到其投资组合的本地许可的一群。

什么设置它除了? Headquartered in France, Marie Claire’s brand licensing efforts are helmed by Roberto Bre, the director and board member of Private Collection & Co. In his words, “嘉人Marie Claireis working with local companies in India who also understand the differences in terms of cultures, because you can have colour, perception which would be different in different areas of the countries, but also sizing and shapes can be different.

那就是品牌授权的优势。”通过授权,并通过当地的合作伙伴,法国品牌希望采用法式风格的印度妇女的味道。保持品牌的味道完好,是由设计师在法国提供的设计给了法国风味的,然后再根据这里的市场敏感性调整。下布拉德福德许可证印度表示,该品牌的授权业务得到了长足的发展。出发与传统的授权协议在2015年女装PRET收集,品牌已关闭后期forayed到美容院和保健行业提供了模式,许可证和特许权的组合。

按类别分类 Each category is unique, but the goal is similar – sufficing the fashion needs of modern woman. And with presence marked in apparel (with Harpa), jewellery (Rubans), sunglasses (Optiline), salon & wellness academy (B2C网络s LLP) and latest watches (Flipkart), Marie Claire is aiming to multiply their revenue proposition. According to Bre, “For generations 嘉人Marie Claire brand has captivated women with its smart, trend setter, stylish and great appetite for life.

这种哲学 嘉人Marie Claire will be reflected in the Marie Claire lifestyle range, thus taking the engagement with our clients in India to the next level.” Operating on franchise owned, franchise operated model for salons, Marie Claire aims to have 20 unisex salons in next 3 years, shared Vandana Bhardwaj, Director, Marie Claire Salon & Wellness India. The brand would initially focus on major metros, Tier 1, Tier 2 cities before expanding its footprint to smaller towns. In words of Amiteshwar Grover, Managing Director of Epic Brands, who is the apparel licensee for Marie Claire, "Our revenues have jumped by 25 per cent with 嘉人Marie Claire."Initially Epic 牌s started 零售业 在线许可范围。展望未来,现在是侦察机会进入与玛丽克莱尔牌服装收集砖和砂浆的格式。

讲类似的路线 jatin沙阿optiline眼镜的董事总经理 - 为法国品牌眼镜许可saidthat他们正在寻找的价值主张通过 嘉人Marie Claire 执照。在市场突破,品牌授权找到它的理由在印度市场的“去到”零售战略,潜力相比,全球市场是巨大的。不用说,这个杂志品牌已经有效地货币化上的可用机会。

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