玛丽克莱尔巴黎 forays in salon & wellness segment in India

欣喜bythe responsein印度市场,法国时尚品牌嘉人嘉人Marie Claire将赌注押在品牌授权战略india.of下旬进入新的细分大,品牌已经进入的...
玛丽克莱尔巴黎 forays in salon & wellness segment in India

高兴能够在印度市场的反应,法国时尚品牌嘉人嘉人Marie Claire的豪赌上 品牌授权 策略在印度进入新的细分。最近,该品牌已进入美,在印度健康与垂直发射嘉人嘉人Marie Claire沙龙,健康和研究院。总部位于孟买 B2C网络 is the exclusive licensee of 嘉人Marie Claire Salon & Wellness as well as IIWA in India.

这笔交易是由介导 布拉德福德许可证印度 that hold the exclusive representation of the french 杂志 in India. Marie Claire spans 28 markets, engages and connects with more than 90 million women around the world. Announcing the launch Roberto Bre, CEO, Private Collection & Co. (玛丽克莱尔巴黎) said, “For generations 嘉人Marie Claire brand has captivated women with its smart, trend setter, stylish and great appetite for life.

This philosophy of Marie Claire will be reflected in the 嘉人Marie Claire Salon & Wellness, thus taking the engagement with our clients in India to the next level. We will proactively respond to the demands of this market by deliver wonderful experiences consistently." 范达娜巴德瓦杰, Director, 嘉人Marie Claire Salon & Wellness India said, “We are proud to become the exclusive licensee of Marie Claire Salon & Wellness as well as IIWA in India." She added that 嘉人Marie Claire aims to have 20 unisex salons in next 3 years with focus primarily on engaging clients by offering them high quality services in an international ambience at affordable prices.

在评论这次交易, 奇特拉秒。 johri,导演,布拉德福德许可证印度 补充说,“我们已经在各个产品类别的时尚和生活方式的空间扩展嘉人Marie Claire品牌,为消费者对品牌产生很大的联系。与美容和健康产业向时尚品牌,嘉人嘉人Marie Claire沙龙,健康和学院的成长倾斜度变下混合格式的战略逻辑延伸。

B2C网络 无疑是对这一类权的竞争者,因为经验是在这个细分行业持有量。布拉德福德是非常有信心这家合资公司,并将密切支持被许可人在获得期望的生长。”在印度所有的美容院和院校将加盟商拥有和品牌将很快在各个地区指定的主加盟商。

The brand would initially focus on major metros, Tier 1, Tier 2 cities before expanding its footprint to smaller towns. "All our salons will be established in high street zones and premium retail hubs drawing huge footfalls. We look forward to achieve a sizeable market share for 嘉人Marie Claire Salon & Wellness in India," told Bhardwaj.

印度健康产业 通过改变生活方式和发展趋势的带动下,印度美发业正处在一个惊人的2美元十亿标志,到今年有望触摸美元3.5十亿。在高增长模式一眼,私募股权投资者都将目光投向了沙龙业务,这已被证明是对美发行业的增长的主要资金来源。

25%的组织沙龙今日市场包括印度,这将增加其份额的30%。作为每一个研究报告 FICCI和普华永道,印度 健康产业有望触摸 RS 1,50,000千万卢比2018,以15-17%的年复合增长率。

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