投球上主场强

常常被吹捧为“处于起步阶段,”印度的品牌授权行业有脱落的年龄,现在看到通过增加印度IPS的涌入竞技场牌燃料中断。一个...
投球上主场强

常常被吹捧为“处于起步阶段,”印度的品牌授权行业有脱落的年龄,现在看到通过增加印度IPS的涌入竞技场牌燃料中断。更新...在2017年挂在14.76亿$,品牌授权无疑是在寻找印度市场的理由,学分为印度市场在全球“乐观”和飞涨的Y世代之间的品牌意识。根据最近的调查 授权业业务员的协会(利马),印度许可和销售是在20 与全球特许价值超过过去的一年产生$ 74.4万位置。和跳跃在这个许可浪潮从本土品牌,已经证明了自己的勇气核心类别而现在通过品牌延伸的多元化虎视眈眈的人。

醒目的字符 chhota bheem 从家 绿金动画 是许可用于自产自销IP的一个这样的例子。与电视剧,电影,商品计划,并在其名下主题公园游乐,许可程序 chhota bheem 有助于收入在绿色黄金动画的显著部分。评论本土的IPS,萨米尔·哈因,首席执行官兼执行董事,金绿动画,说的牌,“chhota bheem 是标志着其对全球景观存在的第一家印度字符。这样的字符被自产自销更多的共鸣与相比,全球知名的IPS印度的消费者。”现在市场正在经历差不多半打的本地著名IPS的突袭从权 viacom18的 MOTU patlu像小singham和索尼新推出的品牌全力以赴通道集中在印度IPS - 索尼耶,与显示像大师aurr bhole和kicko。

大波浪 在当本土品牌都在不断寻找各种方法来吸引消费者的情形下,品牌授权肯定是它最有效的方式使品牌多样化为多个种类,不仅使一个条目,但延长的制造和分销权IPS的球员在这些类别正确的专业知识。评论这种趋势下,乔治的Jiggy,mojostar的MD和梦剧场的创始人说,“有很多东西需要学习品牌建设,体系结构和来自全球的专业品牌授权。他们在印度远远做到了我们之前已经降低了他们地域。

然而,建右键当地方IPS将始终坚定如果不是比国际同行的共鸣更好。” “以品牌建设为很多家庭长大的IPS的重点区域,正在形成巨大的股权,这将推动更大,更积极的收购的市场份额在消费产品中的频谱,这些品牌在不久的将来,”说阿南德杜贝,业务主管,布拉德福德许可证印度。印度的设计师包括安妮塔·多格雷(和/全球DESI),甚至在像卡普尔已经建立牵引烹饪专家厨师sanjeev利基领域的名人的喜欢。根据一份市场报告,在印度的零售许可估计为$ 1.4十亿。在市场规模方面,娱乐牌的估价为5.44亿$,时尚在613 $万元,企业授权许可为2.58亿$。

领导包 Some of the homegrown brands that have entered the licensing market with a big splash include Salman Khan’s Being Human, Virat Kohli’s One8; apparel brand Madame, Duke, sports brand by Shiv-Naresh, and so on.  “时尚 brands built around celebrities have made significant strides in sales. Also, newer brands like Jacqueline Fernandez (只是˚F) and Tiger Shroff (Prowl) will gain significant interest from consumers. These needs to of course stand the test of time with monies invested on content, marketing and differentiated product” adds George. In fact, homegrown cricket league IPL has experienced a spike in its brand value of USD 5.3 billion according to global valuation and corporate finance adviser Duff & Phelps. Individual IPL teams have also witnessed an increase in brand value, with Kolkata Knight Riders reaching the top of the ladder, despite not winning the recent tournament. All teams have forayed into licensing in order to capitalize on the ‘fandom’ generated during 日e cricket season.

谨慎的字 许可 of homegrown IPs is a trend which is happening in a lot of Asian markets, as local characters and animation are connecting well with the audience compared to the international ones. Voicing the same Bhavik Vora, co-founder & CEO, Black White Orange says, “家 grown IP’s might be doing well on ratings on television but the fact is that all of them might not be 'merchandisable' and might not translate well on products. The ones which do will have higher chances of success if the right product strategy is used.” Merchandise for these brands however remains a grey area in terms of success because of the local nature, minimum order issues on category like toys and lack of aspirational creative assets that are the key to success of a consumer product program. Further, as experts point out, it must be part of the blueprint when a brand is created. Licensors should bear in mind that India is a price-sensitive market; 日erefore, products must be available at a suitable price for Indian consumers.    

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