Heel & Buckle London revolutionizes the footwear segment

沙善艾莉亚,执行董事,他的品牌脚跟和扣伦敦和berleigh DAR组会谈。
Heel & Buckle London revolutionizes the footwear segment

沙善艾莉亚,执行董事,他的品牌脚跟和扣伦敦和berleigh DAR组会谈。

介绍一下脚跟和扣的旅程。同时,介绍一下store- berleigh

Heel & Buckle London was launched in the year 2011 as a bespoke studio in London’s Hampstead, and since its inception, it had one overriding objective: to bring to its customers, footwear that is distinctive not just in terms of its style and look, but also with regards to quality. Heel & Buckle London is an exquisite line featuring shoes for men and women that offers suave, style and elegance incorporating superior craftsmanship with comfort.

Berleigh is a multi-designer store which houses the finest collection of luxury shoes and accessories for men & women from celebrated international brands. The team at Berleigh makes it a point to ensure that every brand carried by them has a history of using the finest materials while crafting their products. berleigh houses Magnanni & Andres Sendra from Spain, Duke + Dexter from UK and 脚跟和扣伦敦 and Schutz from Brazil.

什么根据你是你的品牌的优势是什么?

Heel & Buckle London strives to provide the best quality footwear styles for men and women of today who are well travelled and aware about fine quality footwear. The brand offers exclusive services like shoe cleaning & Prive since it strives at giving an attentive customer service to enhance the customer’s shopping experience. Prive service is an exquisite and exclusive home shopping & styling service that is accompanied by a fashion styling expert at the consumers preferred location.

该品牌的精心整理,收集按照他们经营的是基于一个细心的趋势预测在这些市场普遍存在的市场。这方面的一个例子是,在像印度市场运作良好的靴子可能不会在孟买做的很好。因此,该品牌专为像印度市场推出大风格的靴子。该品牌的另一个优势是款式禁止畅销产品使每一个风格独特的非重复。

什么是您的品牌在未来五年的愿景?

Heel & Buckle London’s vision is to grow in the online space and make the brand available across India and internationally.

告诉我们你的启动和退出价位和目标组(TG)

Starting price points of Heel & Buckle London for women is INR 2,990 - 9,990 and for men is INR 7,990 - 13,990. The brand caters to the quintessentially stylish man and woman of today who is, personality & trend-conscious, the collection boasts of timeless classic additions that are a must feature in everyone’s wardrobe.

什么都在本鞋业市场,启发您推出脚跟和扣的差距?

We are looking forward to bridging the gap for good quality trendy styles and make them easily available to the Indian market which currently is a very challenging task, but getting the right products and catering it to the right audience is the perfect key for our market. It is also important to have the research done well before curating the collection to the market we cater to. We work on making Heel & Buckle London consistent across majority marketing channels. That’s how we aim to develop an instinctive gut feeling in our customers.

是如何消费行为的鞋类业务发展的?

鞋类市场主要是由消费趋势决定的。在印度,印度时装零售市场见证了近年来一些显著的变化,这表明该国不断变化的服装零售市场。印度人现在见多识广,熟悉市场上现有的产品。我们已经取得的国际知名品牌一应俱全,为印度客户谁在时尚逐渐演变和对时尚的实验更加开放作为当今消费者精通和熟悉国际趋势和迅速适应国际时尚语句。对于设计师又舒适的鞋子妇女和运动服或男性运动鞋的需求激增一直支持有利于鞋类的销售机会。

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