瑞士品牌通过品牌授权在印度增长

以下丰富多彩的卡通的授权计划的巨大成功 Jaune & Vertin the French speaking Swiss publications, J&V Global has set Indian market on its radar.India see...
瑞士品牌通过品牌授权在印度增长

以下丰富多彩的卡通的授权计划的巨大成功 Jaune & Vert in the French speaking Swiss publications, J&V Global has set Indian market on its radar.India seems to have very high potential to grow quickly like China did the last decades, says 基督教zilocchi, the founder of the brand, during a tête-à-tête with License India.  J&V Global’s mascot Jaune & Vert have been licensed out to Gingercrush for categories including apparel & accessories. J&V Global has produced and retailed over 30 references (greeting cards, tea bags, mugs, keychains, wax tealights and more) accross French-speaking part of Switzerland. 

我们讲起的JAUNE等VERT与品牌授权的旅程。

Back in 2004, I created Jaune & Vert while studying at the University of Quebec in Montreal (Canada). With my group, we needed to illustrate a work. When I moved back to Switzerland, I decided to use those characters to illustrate four of my books. The idea of creating merchandise came up and I decided to produce the first official J&V merchandise that is still being sold in Switzerland. Today, over 30 references are sold in Switzerland and now, Jaune & Vert comic strips are published on a daily basis in the most popular free Swiss-French newspaper. As Switzerland is a very small market, especially due to its four official languages, I didn’t have the choice of going international. At the moment, we are in the process of appointing licensing agents and working on J&V’s notoriety on social networks.

是什么让你觉得印度作为一个潜在的市场JAUNE等VERT?

Today, western countries are saturated with huge successes coming mostly from Hollywood in the USA or from the UK that have a very well developed licensing business going on. And, there is no real licensing market in Switzerland. It was necessary for J&V to find the right country where to expend and it needed to have some room for a new brand and characters. India seems to have very high potential to grow quickly like China did the last decades. And J&V has to take this chance!

为什么和如何已许可了您的品牌有效的零售战略?

许可允许你存在于所有类型的不同的产品,而无须出示他们我们的自我。我们不能每一个专家市场上的,我们有当地人和我们一起工作是很重要的。瑞士文化是从印度非常不同,在我看来,这将是出售完全相同的商品在每个国家一个错误。许可的优点,避免过度投资和风险。基于在印度知道什么会在其市场合作生产许可。

什么是投资回报率/增长率在印度许可?

As our collaboration in India is very recent, we don’t have this information yet. But there is still a lot of work ahead of us to get a better visibility for Jaune & Vert. Facebook fan base is growing quite fast (30K in barely over one year on www.facebook.com/jayandvee),但我们需要找到一种方法,成为人们日常生活的一部分。 J&V 01

什么是推动JAUNE等VERT商品进入印度零售生态系统中的策略是什么?

We need to focus on mass product licensing and F&B could be a good way. For us, it is important that the Indians become familiar with our characters. They are colorful and cute. As they are not human neither animals, anyone can identify to them and have its favorite! In Switzerland, we focus on a young adult audience, while in India the target is broader. We try to reach both young children and adults.

哪些类别最适合这个IP?

Jaune & Vert can be applied on any category as long as it fits our ethics. Apparel, toys, video-games, TV shows, cartoons, F&B.

你怎么在你的理想品牌许可为零?什么是这样做的参数?

Our ideal licensee would be the one that can massively distribute J&V licensed items nationwide with a strong physical presence. Today, J&V is a great opportunity for any kind of business that is looking for characters, because our conditions are very accessible compared to well-known brands. Our flexibility allows a licensee to get customized designs of J&V at very interesting conditions that you could never get with strong characters like Mickey Mouse. It is simply a win-win situation!

有什么新的类别你打算进军?

We have already apparel licenses running and more will always be welcomed. New categories like F&B, toys and video-games would be an asset!

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